It is a good idea to start your own newsletter of e-zine. By doing so, it will further establish you as an expert in your field. For non-fiction writers, this should be easy but even if you have written a book about medieval romance, you can create a newsletter that covers similar topics.
I know of quite a few people who pay a significant amount of money to send off their weekly or monthly newsletters. Quite frankly, I don’t see the point. I simply joined Author’s Den and send my newsletters free from there. The set-up is very simple, so you shouldn’t have any problems with it.
You also get a page of your own there that is displayed publicly. On this site you only need to pay, if you want your book listed in their bookstore. Again, please note that I am not endorsing this site. I am sure others like it on the worldwide web are just as good.
I also know people who attempt to send off daily newsletters. Please don’t do this to yourself! It’s just too much work, with no pay-off. Plus, I don’t know anyone who wants to read one person’s newsletter every day. You could opt for weekly or even monthly, depending on your personal schedule. I find sending mine out monthly gives me more time to gather the information I need to present a descent newsletter.
Once you have a newsletter or e-zine, you need readers. Start with people that you know and then you should go to sites on the net that list them, as this is where readers go to find publications that interest them. There are a number of newsletter directories on the Internet, such as Newsletter Access.com that you can find by doing a search. One that I particularly like is Netterweb.com. Add your newsletter to their list and also look for other similar newsletters. The reason is that you might be able to swap advertising with some of the ones who cater to similar readerships. Also, be sure to place a link to your newsletter on your web site, in e-mails and if acceptable, as part of your signature on forums. As well, encourage your friends to forward your newsletter to any other person who might be interested.