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Should you hire a PR Expert?

If you follow the marketing and advertising tips provided on this web site, you will likely not need a professional public relations expert. However, if you decide to go that route, choose one carefully. Not all public relation firms deliver on their promises. Before you decide on a specific firm, make sure you know exactly what you’re getting for your money and get it all in writing.
You should also use your ‘network’ to get advice on who would be the best candidate for this job. You want someone who is interested in and understands your subject matter. If they can’t explain it, they can’t do a good job of telling others about it.
Also make sure you check out their credentials and history of successes. A good PR expert will cost you at least $3,500. It might be wise to choose a firm in your own town or city. This way, you can sit down in person for a face-to-face review of your needs. You will also be more easily able to check in with them from time to time.
There are quite a number of public relations firms advertised on the Internet, but be wary and get everything in writing. One such site is Annie Jennings. She charges after she acquires a radio or television spot for you. However, the fees may be high. I have not been able to find out exactly what they are. Another option is to join an on-line site like Pr where interested reporters and other parties will come to you, instead of you trying to get to them.



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